I’ve always felt that knowledge should be shared, not hoarded. I hope that you find some tips and tricks in my blog that will help you market and grow your business.
Marketing your business used to be simple. You put an ad in the local newspaper, printed brochures, put up a sign, and sponsored the local softball team. And then the Internet happened. Now it seems like every day there is a new way to market your business online – social media, search engine marketing, paid ads, and promoted blog posts. It can be hard to know what to focus on. Sometimes you wonder if your investments of time and money are actually helping you reach your marketing goals. To help you understand what you really need to...read more
As a small business owner, you should be in contact with your local Small Business Development Center. There is a wealth of resources available to you (either at no or low cost) that will help you with many aspects of your business. SBDCs can assist existing small businesses with business plan development, manufacturing assistance, financial packaging and lending assistance, exporting and importing support, disaster recovery assistance, procurement and contracting aid, market research help, 8(a) program support, and healthcare guidance. I...read more
So you know you need a website but you’re really not sure how to go about it? Where Do You Start? I would start with gathering some thoughts about what you want your site to say about your business and write them down. It doesn’t need to be in complete sentences at this point. It can just be thoughts or words that tell the story of your business and what you have to offer. This could include your values, history, services or products, contact info, etc. Look at your business through the eyes of your potential customers and think...read more
Most of the time we look at social media platforms like Facebook, Twitter, or Pinterest as a waste of time and energy. You get sucked into reading updates and looking at images and then wonder where the time went. But did you know that they can be effective platforms for having conversations with your customers too? Choose The Right Platform I will say this till the day I die. You do not need to be on every social media platform. Regardless of what anyone tells you, trying to do an effective job on every platform will only end up in too many...read more